Message on a Bottle

Even the most exceptional whisky could be interpreted as a one-size-fits-all gift. Johnnie Walker has solved that problem by offering customized engraving on individual bottles of its coveted Blue Label blend. Your personalized messages can be up to 45 characters on three lines, and, if words fail you, standard phrases in Chinese, Korean, and Hindi are always an option. The engraved bottles are available by purchasing a $250 bottle directly from Johnnie Walker’s call center. There is no fee for the service, but the buyer is responsible for the cost of shipping, which takes between 7 and 10 business days. For those who do not wish to wait, Johnnie Walker has arranged for engraving kiosks at in New York at the Time Warner Center from November 14 to January 4, and Grand Central Station from December 1 to 31; in Washington, D.C., at Union Station from December 3 to January 3; and in Hackensack, N.J., at the Shops at Riverside from December 1 to 31. Though it is faster, it is not necessarily more convenient: You need to bring your own bottle of Johnnie Walker Blue Label. (877.592.5835, www.johnniewalker.com)

Debra Ryono

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