Price: $1.1 million
Bulletproof cult-coffee entrepreneur Dave Asprey has spent decades creating hacks to his own health—targeting weight loss, increased energy, improved mental and physical performance, and especially longevity. This past fall, he made it possible for others to try to age backward too with the launch of his first Bulletproof Labs. In these “bio-hacking” centers, members can use cutting-edge equipment in short increments to improve muscle tone, brain power, and cellular health.
As a special gift for Robb Report’s Ultimate Gift Guide, Asprey is offering to curate the installation of a Bulletproof Lab in one reader’s home. The equipment includes an atmospheric cell trainer, a cold HIIT machine, a virtual float tank, a Breathe EZ hypoxic stationary bicycle, a neurofeedback brain charger, cryotherapy, and a Cheat Machine—a unique weight-training apparatus that maxes out muscles in just a few reps.
Certified Bulletproof Labs technicians will come to the recipient’s home, install the equipment, and provide him or her with proprietary protocols and 2 weeks of personal training sessions. The gift also includes a year’s supply of Bulletproof coffee and a copy of Asprey’s book Head Strong.
Bulletproof Labs, firstname.lastname@example.org.