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Conor McGregor Just Teased a New Jacob & Co. Watch Collab on Instagram

Looks like the UFC fighter, a longtime fan of the watchmaker, may get the chance to create his own timepiece.

Conor McGregor Roy Rochlin/Getty Images

UFC champion Conor McGregor has long been a fan of Jacob & Co.’s luxury timepieces, and the fighter is now getting a chance to put his own stamp on a new watch design for the brand—or so his latest Instagram post suggests.

McGregor got fans thinking that he’ll be debuting a watch collaboration soon by sharing a series of photos of himself posing with watchmaker, jeweler, and Jacob & Co. founder Jacob Arabo, each pic showing off some of the brand’s most luxurious, gem-encrusted watches. The Notorious also shared a photo of two labels: “Diamonds” and “Emeralds,” perhaps from choosing the specific cut and size of the gems for an upcoming watch design.

“The Notorious @jacobandco. Big announcement soon, are you ready?” McGregor wrote alongside the photos.

In the post, Arabo is seen wearing Jacob & Co.’s Billionaire Tourbillon White Diamond watch, while McGregor sports the Epic X Rose Gold with a green inner ring, fitted with a 5-link row rose-gold bracelet instead of the typical rubber, a green-lined crown, and more pops of green throughout the dial, off-setting the rose-gold case and skeletonized movement within. The fighter wore the 44 mm timepiece on Fox News last month, and it has a price of $110,000 on Jacob & Co.

McGregor has previously purchased a Jacob & Co. Astronomia Tourbillon Baguette in rose gold, a hefty 50 mm watch priced at $908,000 and studded with 422 invisibly set, baguette-cut diamonds on the backdrop and lugs and an additional 133 triangle-cut white diamonds on the dial base. In the same 2021 visit, he also picked up a Rasputin Diamond Erotic Minute Repeater, a $1.8 million watch with a 47 mm case embedded with 30 carats of diamonds—and an NSFW image of a couple that appears when the minute repeater is activated.

Clearly, McGregor is a fan of the luxury watchmaker and particularly interested in its flashier models that blend high jewelry with watchmaking. We can only imagine how elaborate the fighter’s design might be, though the hint that he has included emeralds on the timepiece makes sense, given his Irish heritage. With nearly $3 million worth of Jacob & Co. watches already in his possession, McGregor must have been eager to prove that his design is the brand’s most exciting model yet.

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