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‘Extremely Painful and an Insult’: The Gucci Family Gives ‘House of Gucci’ a Big Thumbs Down

The heirs of Aldo Gucci have also taken issue with the portrayal of the Italian fashion dynasty.

Adam Driver (Maurizio Gucci) and Lady Gaga (Patrizia Reggiani) in HOUSE OF GUCCI..Signore e Signora Gucci  #HouseOfGucci ..A film about the tumultuous Gucci family fashion dynasty and the murder of founder Guccio Gucci’s grandson Maurizio Gucci...Director: Ridley Scott.Cast: Lady Gaga, Adam Driver, Al Pacino, Jeremy Irons, Jared Leto, Jack Huston CourtesyCourtesy of Fabio Lovino/MGM

The harshest critics of Ridley Scott’s The House of Gucci may turn out to be the very dynasty depicted in the film.

The heirs of Aldo Gucci—who ran the Italian fashion house from 1953 to 1986 and is played by Al Pacino in the movie—issued a statement on Monday decrying the new biographical crime drama for what they say is a lack of accuracy.

In the letter, which was first published by the Italian news agency ANSA, the family expressed unhappiness at a lack of consultation from the crew, adding that the production “did not bother to consult the heirs before describing Aldo Gucci.” The heirs also took issue with the family’s portrayal as “thugs, ignorant and insensitive to the world around them.”

Lady Gaga, Adam Driver, Al Pacino, Jared Leto, Giannina Facio and Ridley Scott

Lady Gaga, Adam Driver, Al Pacino, Jared Leto, Giannina Facio and Ridley Scott at the film’s LA premiere.  Christopher Polk

The film, which is based on the 2000 book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed, was described by the family as “extremely painful from a human point of view and an insult to the legacy on which the brand is built today.” The heirs added that the flick ascribes “a tone and an attitude to the protagonists of the well-known events that never belonged to them.”

If you haven’t had a chance to see it, Scott’s biopic focuses on the intricacies of the Italian fashion dynasty, specifically the ill-fated marriage between Milanese socialite Patrizia Reggiani (Lady Gaga) and Maurizio Gucci (Adam Driver). The family believes the portrayal of Reggiani, who was convicted of facilitating the murder of Maurizio Gucci in 1988, does not reflect real life.

“[Reggiani] is portrayed not just in the film, but also in statements from cast members, as a victim trying to survive in a male and male chauvinist corporate culture,” the family continues.

G_04959_RC.Lady Gaga stars as Patrizia Reggiani and Jared Leto as Paolo Gucci.in Ridley Scott’s.HOUSE OF GUCCI.A Metro Goldwyn Mayer Pictures film.Photo credit: Fabio Lovino.© 2021 Metro-Goldwyn-Mayer Pictures Inc. All Rights Reserved..

Lady Gaga stars as Patrizia Reggiani and Jared Leto as Paolo Gucci.  Courtesy of Fabio Lovino/MGM

The heirs refuted this in the statement, claiming the fashion house had several women in senior positions during this period in the ‘80s and was “an inclusive company” while under the direct control of the Gucci family.

Although no legal action appears to be underway, the heirs added that “the members of the Gucci family reserve the right to take action to protect the name, image and dignity of themselves and their loved ones.” They went on to say that the memory of the Gucci family “does not deserve to be disturbed to stage a spectacle that is untrue and which does not do justice to its protagonists.”

Earlier this year, Patricia Gucci, the daughter of Aldo Gucci, cousin of Maurizio Gucci and great-grandaughter of Guccio Gucci, told the Associated Press that Scott was “stealing the identity of a family to make a profit.” The director dismissed the criticism last week on BBC Radio 4’s Today program.

“I don’t engage with that,” Scott said. “You have to remember that one Gucci was murdered and another went to jail for tax evasion so you can’t be talking to me about making a profit. As soon as you do that you become part of the public domain.”

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