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These Luxury Brands Have Stepped Up to Fund Anti-Racism Efforts

Words can be loud, but actions are louder. Here are the luxury brands speaking up about racism—and opening their wallets to do something about it.

Luxury Brands Donating to Anti Racism Efforts Mercedes Benz

Between Monday and Tuesday, we at Robb Report went dark in solidarity with the peaceful protests against the killings of black Americans by police officers. Since then, there’s been an overwhelming outpouring of support for the Black Lives Matter movement, the NAACP and other organizations leading anti-racism efforts. And while there is no shortage of luxury companies who’ve affirmed that they are aligned with the movement, a number have also committed resources to help carry the fight against inequity further.

We’ve assembled a list of those companies, and the actions they’ve taken so far, below. We recognize that charitable contributions—even sizable ones—are only a small part of the solution for systemic racism. We also understand that given the catastrophic economic fallout from the Coronavirus pandemic, some of the brands we feature in the magazine and on this website may not have the ability to be so generous. Still, because we vote with our dollars far more often than we do at the ballot box, highlighting the luxury companies that can and do support the movement is a small step toward getting social justice organizations more of the funds they need.

Stay tuned as this list grows. If you’d like to make a donation of your own, you’ll find a list of resources here.

Augustinus Bader
Undisclosed donations to NAACP Legal Defense Fund, Black Lives Matter and the Innocence Project.

Balenciaga
In addition to its parent company Kering’s donations, an annual donation in an unspecified amount to the NAACP.

Fenty
An undisclosed donation to Color of Change and Movement for Black Lives.

Grailed
Undisclosed donations to Black Lives Matter, American Civil Liberties Union, NAACP Legal Defense Fund, Reclaim the Block and the Committee to Protect Journalists.

Gucci
In addition to its parent company Kering’s donations, Gucci has made undisclosed contributions to the NAACP, Campaign Zero and Know Your Rights Camp.

Kering
Undisclosed donations to the NAACP and Campaign Zero, on behalf of its stable of brands, including Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo Jewels, Qeelin, Ulysse Nardin and Girard Perregaux.

Kith
Undisclosed donations to the Minnesota Freedom Fund, ACLU and Children of Promise.

Marc Jacobs Beauty
An undisclosed donation to Black Lives Matter.

Mercedes-Benz
An undisclosed donation to the NAACP’s Legal Defense Fund.

Peleton
A $500,000 donation to the NAACP’s Legal Defense Fund.

Rimowa
An undisclosed donation to the NAACP’s Legal Defense Fund.

Stella McCartney
An undisclosed donation to the NAACP’s Legal Defense Fund.

Supreme
Donations totaling $500,000 to Black Lives Matter, Equal Justice Initiative, Campaign Zero and Black Futures Lab.

Vitner’s Daughter
Undisclosed donations to Black Mamas Matter, Black Lives Matter, Black Futures Lab, Color of Change and the NAACP.

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