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The Selfless Love Gala Raises $1.2 Million at Its Inaugural Event in Palm Beach

“Our foundation’s mission is to transform the lives of current and former foster children. Together, we are fostering dreams.”

Selfless Love Gala Photo: Chantal Lawrie

Last month, the Selfless Love Foundation hosted its very first gala in Palm Beach, Fla., to raise funds for former and current foster youth across the United States to provide education and housing opportunities. The charitable organization was established by power couple Ed and Ashley Brown, whose expectations for the event were far exceeded. By the end of the evening, the foundation had raised $1.2 million, with 100 percent of the proceeds going to support the charity’s work.

Ed Brown, president and CEO of the Patrón Spirits Company and cofounder of the Selfless Love Foundation, utilized his 20-year experience in the spirits industry to contribute to the foundation’s cause, while his wife, Ashley, was motivated by her own experience as an adopted child to initiate the program and form their mission statement of “Fostering Dreams.”

Selfless Love Gala

Auction during the gala  Photo: Chantal Lawrie

The event’s success exemplifies the impact of philanthropy across industries, a paradigm we witnessed last December at the inaugural Boca Raton session of Robb Report’s annual Car of the Year (COTY) competition. Joining forces with the Selfless Love Foundation and its partner, Brown’s Harbor—a supportive housing program to assist young adults with independent living—Robb Report offered 20 people the chance to drive one of the 13 luxury automobiles being judged at the full-throttle event (including the Lamborghini Huracán Performante, the 2018 COTY winner).

Selfless Love Gala

Ed Brown, Ashley Brown, John Paul DeJoria, and Johnny LaGreca of City Furniture presenting former Brown’s Harbor resident, Kinesha Sands, with the opportunity to furnish her new home.  Photo: Chantal Lawrie

The recent gala took place at the striking beaux-arts-designed Flagler Museum, with notable guests including self-made billionaire and former foster child John Paul DeJoria, who presented a Brown’s Harbor graduate with furniture for her new home. A live auction included buzzworthy lots like a three-night stay aboard the Patrón Tequila Express Train and a judge’s spot at COTY 2019 in Napa Valley—which alone raised $17,500—all contributing to the foundation’s million-dollar-plus takeaway.

Learn more about the Selfless Love Foundation, and support its mission to improve the lives of foster youth.

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