Byredo

New York City Ben Gorham, founder of the Stockholm-based fragrance brand Byredo, is a former athlete, not a trained nose, and yet his signature scents ($145 to $220) dive deep, conjuring up memories for, and eliciting emotions from, their wearers. The new Byredo flagship in SoHo—the company’s first such store outside Sweden—evokes Gorham’s clean aesthetic […]