RobbReport.com brings the 34 year-old luxury lifestyle brand to life by presenting true high definition video to Apple’s revolutionary iPad.
MALIBU, CA (May 27, 2010) – Further extending the luxury lifestyle authority Robb Report, CurtCo Media today announced the development of RobbReport.tv, an online source for exceptional video that will feature the international luxury world’s most extraordinary products, services and experiences.
To most effectively convey the sights and sounds of this exclusive sector, RobbReport.tv features true High Definition video (720p). Recognizing the Apple iPad as the ideal mobile device to optimally view this content, CurtCo and its development partner, Ether Studios, created an HTML5 video player to take advantage of the iPad’s full video capabilities.
The interactive viewing experience is maximized with true HD streaming, as well as adjustable resolutions that ensure an unparalleled experience. In addition, this exclusive technology is presented in full-screen while remaining within the browser, providing full browsing functionality that includes up-and-down sliding, as well as use of the Web site’s pages while the selected video is playing.
Showcasing those technological innovations, RobbReport.tv is initially offering stunning footage from the magazine’s 17th annual “Car of the Year” competition in Napa Valley. This first-hand look recaptures the elegance and horsepower from the competition, as Robb Report editors and a panel of VIP judges put a dozen of the world’s most exceptional new luxury vehicles and sports cars to the test in picturesque California wine country. Remarkable video includes the Bugatti Grand Sport, which was named “Car of the Decade” and the Mercedes SLS Gullwing AMG, named Car of the Year.
“Our objective in developing this player for iPad was to fully utilize iPad’s exceptional video capabilities, to deliver the optimal experience for our visitors,” said CurtCo Media CIO Keith Fletcher. “To accomplish this, we needed a true HD player that would fit within our HTML5 Web site. The result is incredible video on a device that represents the next generation of information consumption.”
Designed to stimulate and captivate the sophisticated viewer, RobbReport.tv will feature exclusive video of the most exquisite automobiles, mega yachts, wines, jewelry, watches, destinations and more for the true connoisseur.
“RobbReport.tv is just one of the new and interesting ways for Robb Report level connoisseurs to interact with our brand and immerse themselves in their passions,” explained CurtCo Media CEO William Curtis. Our relationships with Luxury Consumers and the world’s finest products, brands and services demand that we present Robbreport.tv in the most exceptional format available. This innovative HD player, whether viewed on the Web or on Apple’s amazing new iPAD, is precisely what we were looking for.”
Now in its 34th year, Robb Report is the international authority on the luxury lifestyle. Each month, the magazine, digital newsletters and its website report on exceptional products and services for the affluent connoisseur. Coverage includes automobiles, motorcycles, aircraft, art, dining, jewelry, watches, fashion, travel, homes, wines, spirits, and cigars. For more information, visit Robb Report’s web site at www.robbreport.com.
Ether Studios is a technology company that focuses on building improved web platforms for innovative businesses. The company drives increased ROI and productivity through their video and content management solutions. Additional information is available at www.etherstudios.com.