FrontRunners: Grand Slammers

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Nearly 75 years after Bobby Jones achieved golfing immortality by winning the Grand Slam as an amateur, the Bobby Jones Golf Co. (866.

858.5522) is releasing a set of drivers and fairway woods intended to capture the icon’s polish and talent. The clubs’ creators, however, insist that the limited-release metal woods are not showpieces. “I don’t want to hear that these clubs are collector’s items,” says designer Jesse Ortiz. “These dogs hit.”

Ortiz, a 40-year industry veteran, has incorporated into the Bobby Jones Collection clubs some innovations that their namesake could never have envisioned. The designer experimented with a variety of metals to reposition weight in the heads and then paired them with a 47-gram graphite shaft built by Japanese company Fujikura. The result is a series of woods that look good while hitting long.

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