FrontRunners: Snow Business

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The Jiva Hill Park Hotel ( in France has begun offering easy access to some of the finest ski areas in the Alps. The hotel, located on the Swiss border near Mont Blanc, has created a package that includes helicopter trips to Courchevel, Megève, Méribel, and other ski resorts in the region. The $22,000, two-night visit includes two round-trips to a resort, ski passes, private ski instruction, and sports massages. . . . Sterling Skis, a Colorado company, recently introduced equipment appropriately named (and fashioned) for the Alps. The $3,000-a-pair Matterhorn skis ( are made with nano-carbon bases—the kind that are used for racing—reinforced with an aluminum/titanium alloy and topped with bird’s-eye maple, madrona burl, or palisander santos (a type of rosewood). Sterling plans to make no more than 150 pairs this season. . . . Negotiating a mogul is exciting enough, but you might experience an even more intense (albeit virtual) thrill in VRX Industries’ $25,000 VRX Mach 4 racecar simulator ( Ensconced in a Sparco Monza racing seat, you face three LCDs that together provide a 180-degree view of the track ahead. A screen disguised as a rearview mirror presents an image of the track behind. Surround-sound technology, a virtual wind system, and a 1,000-watt transducer beneath the seat (which VRX techs affectionately call the “butt kicker”) reinforce the realism.

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