Make Private-Jet Dreams a Reality at Gulfstream’s New Design Showroom in London

The facility helps clients customize their private jet, down to the smallest details…

Gulfstream’s new London Design Center—the first such facility outside the United States—is a nearly 5,500-square-foot building that offers customers the opportunity to design a bespoke aircraft alongside the center’s knowledgeable team. Designed by Lehman Smith McLeish (LSM) design firm, the studio features an on-site showroom filled with leather, veneer, fabric, and carpet options—all the items necessary to help customers visualize how their finished aircraft will look. “Each element of the space streamlines the experience for the client, directing attention to a single aspect of the jet at a time—from cabin visualization to finish and accessory selection,” says Debra Lehman Smith, founding partner of LSM Studio.

Gulfstream’s state-of-the-art visualization software system, DesignBook, displays images of cabin interiors in real time to help guests further imagine what the finished airplane will look like. “The facility is equipped with a design studio that allows Gulfstream interior designers to work closely with our clients to execute interior concepts that are tailored to their needs,” says Tray Crow, director of interior design at Gulfstream. Working alongside designers from the London Design Center, aircraft owners can bring their unique visions to life. However, some will no doubt want to wait and give the custom treatment to the forthcoming Gulfstream G600 (scheduled to enter service in 2019), an ultrafast aircraft with room for up to 18 passengers. (gulfstream.com

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