25 Park Lane

The fact that the Jet Business’s headquarters at 25 Park Lane sits on street level is perhaps the most revolutionary features of the showroom. Created by noted jet interior design firm Design Q—which also worked on the original location—the showroom is outward facing, drawing attention from passersby with its giant recreation of a business jet fuselage visible through the long bank of windows facing the street. Varsano mentions that he has had customers notice the storefront from the back of a chauffeured car, had the driver swing back around, and then taken a look inside.

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The Jet Business Exterior

Photo: Courtesy The Jet Business/Oliver Pohlmann

The Jet Business Exterior

Photo: Courtesy The Jet Business/Oliver Pohlmann