BMW Unveils the All-Electric 536 HP i7 Sedan—With a Big, Bad New Grille

BMW’s 7 Series is finally ready for the electric age.

The German marque officially unveiled the much-anticipated i7 on Wednesday morning. The new EV is easily the most technologically advanced version of the automaker’s flagship yet and also sports a bold redesign that will challenge brand traditionalists.

The i7’s electric powertrain is the most likely to steal headlines. That’s where you’ll find the car’s dual-motor powertrain, which BMW has named the xDrive60. It’s similar to the drive unit found in the all-electric iX SUV but has a little more oomph. The setup’s front motor produces 255 hp and 269 ft lbs of torque, while the rear motor produces 308 hp and 280 ft lbs of torque, according to the automaker. Combined you get 536 horses and 549 ft lbs of twist, which is 17 more horses than its SUV sibling. BMW says the configuration will push the i7 from zero-to-60 mph in 4.5 seconds, to electronically limited top speed of 149 mph.

The i7’s powertrain gets its juice from a 105.7-kWh battery pack (101.7-kWh of which is usable energy) located in the vehicle’s floor. As a result, the EV will be able to drive 300 miles on a single charge, according to the brand. BMW says the figure is based on testing methods similar to those used by the EPA rather than Europe’s more forgiving WLTP standard, so the final number should be pretty close to the brand’s estimate.  That range is not spectacular—the Mercedes-Benz EQS, one of the i7’s direct competitors, can travel 340 miles between charges—but it should be more than enough to get around on a day-to-day basis.

Topping up the battery should be quick. The sedan can accept up to 195-kW of DC charging, so you can add 80 miles of range in just 10 minutes and go from 10 percent to 80 percent capacity in 34 minutes. Charging won’t be too expensive, either—at least at first. BMW is throwing in three years of complimentary charging at Electrify America Stations.

The i7’s design is as likely to spur discussion as its powertrain. People are going to love or hate the new front fascia, but it’s hard to imagine anyone being indifferent. That’s because the nose of the car is outfitted with the gigantic kidney grille that has been driving some enthusiasts nuts for a couple years now, as well two new additions: split headlamps and an illuminated badge. The rest of the car is more restrained. BMW has opted against the subtle curviness of the previous 7 Series in favor of enhanced aerodynamics. From the A-pillar to the rear, the i7 looks like a more commanding i4, which is a good thing. We imagine there are some who will have trouble getting past the macho front end, but this is not a car for traditionalists.

The interior design of the i7 appears to be equally bold. Up front there’s a screen that extends from the driver’s cockpit to the middle of the dash. It includes a 12.3-inch digital gauge cluster and a 14.9-inch multimedia touchscreen, powered by BMW’s iDrive 8 infotainment system, which can also be found in the i4 and iX. You can use this screen to trigger the optional Highway Assistant, which allows hands-free driving up to 80 mph on the freeway.

The biggest changes are in the back. There’s a new Executive Lounge package upgrade that adds comfortable power-adjustable seats, a footrest for the right rear seat and a giant 31.3-inch theater screen that drops down from the roof to display movies in 8K resolution. Other interior amenities include ambient lighting, deluxe materials like open-pore wood for the dash and cashmere for the seats and automatic doors. The car is also equipped with an adaptive air suspension to soften any bumps in the road.

The i7 will launch as part of the 2023 model year along with at least two gas-powered new 7 Series sedans. The other models are the rear-wheel-drive 740i, which has a 3.0-liter turbocharged inline six that produces 375 hp and 383 ft lbs of torque, and the all-wheel-drive 760i xDrive, which is powered by a 4.4-liter twin-turbo V-8 churning out 536 hp and 553 ft lbs of torque. Both gas-powered engines are mated to an eight-speed automatic transmission and are aided by a 48-volt mild-hybrid system. A plug-in hybrid variant called the 750e and an M-badged 7 Series are also on the way, according to Car and Driver. Whether you opt for an all-electric or internal combustion engine, the car looks the same inside and out.

BMW plans to begin selling the i7 this fall. The all-electric 7 Series will start at $120,295. If you’re not fully sold on a battery-powered car, the entry-level 740i starts at $94,295 and the step-up 760i xDrive at $114,595. Either way, it sounds like there will be a 7 Series for every type of driver by the the end of the year.

Check out more photos of the i7 below: