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Bronco-mania Goes Bespoke: This Custom Shop Will Make You the Goat of Your Dreams

Gateway Bronco restores the vintage Ford favorite and adds the juice to make this cult car fully custom.

Gateway Bronco Photo by ANDREW GEGG

In 1965, long before the term “SUV” was even coined, Ford launched its Bronco, an off-roader that could play in the dirt as well as on asphalt. Owners gladly traded any stitch of luxury for a boxy brute that offered utility and the tenacity of a pack mule. By 1996, the Bronco had gotten big and flabby and was trotted off to the glue factory. Today, the first-gen Broncos, model years 1966 to 1977, have a cult following, and Ford has shrewdly leveraged the nostalgia, recently relaunching a new model with much fanfare.

For Seth Burgett, a confirmed Ford guy since age nine, those early Broncos are magical machines. A serial entrepreneur and engineer, he had sold a sports-headphones company and needed a new challenge. So, as his Bronco-collecting bug got out of hand, it only made sense for the inventor (with more than 40 patents and patents pending to his credit) to start a company building the best old-time Bronco he could dream of.

Just off Route 66 in Hamel, Ill., Gateway Bronco’s 60,000-square-foot factory has plenty of space to fabricate these beasts on a well-oiled production line, with all the work done in-house. Three levels of build are available—Fuelie, Coyote and Luxe GT Editions—each with a host of custom options, including an electric version with about 200 miles of range. Think an automatic soft top (Gateway created the first for a Bronco) and other high- tech updates such as modern infotainment systems with CarPlay hidden in the console and a rearview that turns into a backup camera with the touch of a button. No bucking involved.

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