The Head of Fiat Praises the Return of the Motor City at NAIAS in Detroit [VIDEO]

Olivier Francois also discusses with Robb Report how Maserati and Alfa Romeo find a place among Jeep, Dodge, and the other Fiat brands…

At the 2016 North American International Auto Show in Detroit, Olivier Francois, president and CEO of Fiat, tells Robb Report Live host Katrina Szish why he is excited about the comeback of Detroit as a great American city. During the detailed interview, he also explores his company’s marketing strategy, the acquisition of Chrysler, and how brands like Maserati and Alfa Romeo are unique in the luxury market. (fcagroup.com)

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