Hyundai Group Design Chief Discusses the Renaissance of Hyundai-Owned Kia [VIDEO]

At NAIAS, Peter Schreyer talks Kia’s new Telluride SUV and the brand’s fresh design mantra…

Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, shared his vision for Kia’s design expansion at the North American International Auto Show. He explained the importance of creating well-designed vehicles that also appeal to buyer’s emotional desires. The latest example is found in the Kia Telluride SUV, a seven-passenger vehicle that perfectly tows the line between sleek and sturdy. (kia.com) Learn more about Robb Report at the 2016 Detroit auto show. >>

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