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Inside the Modern House That Helped Range Rover Launch Its New Halo SUV

The new Range Rover SV Carmel Edition met its potential drivers at a lavish private home.

The Range Rover ‘Wellness House’ in Photos Jaguar Land Rover

Worlds away from the dust, smoke, and noise of Monterey Car Week, a strikingly modern space offers refuge from the controlled chaos of central California’s busiest weekend. Range Rover’s first dedicated North American home situates faceted glass structures over a craggy private cove in a protected marine habitat. The Carmel Highlands property is linked by a cantilevered bridge, its graduated horizontal planes addressing nature with a harmonious handshake.

The private home, owned by a Range Rover customer who loaned it exclusively to the carmaker, assumes a more comprehensive, dedicated role than most carmaker-hosted spaces. One Jaguar Land Rover spokesperson says the home was part of a larger global exercise “to create an oasis among everything going on.” Curated events were hosted over six days, from personalized perfume-making sessions to sound baths and yoga classes. Experts on hand included marine biologists to discuss ecological and sustainability issues, and astronomers offering insights about the night sky. Live music, cuisine prepared by house chef Shon Foster and a selection of Napa’s prized vintages rounded out the experience. Through its experiential environment, the home evokes what many automotive lifestyle brands are seeking to project: an emphasis on wellness and environmental awareness.

The Range Rover SV Carmel Edition fromt he side

Range Rover SV Carmel Edition  Jaguar Land Rover

WATCH

While the singular setting is the kind of space expected by discriminating clientele, it also served as the backdrop for the debut of the Range Rover SV Carmel Edition, itself a bit of a moon-shot within the ever-escalating arms race of ultra-luxury SUVs. Limited to only 17 units and priced at a celestial $345,000, the Carmel Edition appears to evoke the region’s stunning surroundings through its avant-garde design language: Liberty Blue front seats, Caraway contrast rear seats, and an exclusive satin bronze finish, along with white ceramic switches offsetting the hues with a nautical touch. Powered by a twin-turbocharged 523 horsepower V-8, the sleek sled also houses an electrically powered Club Table and deployable cupholders, as well as an integrated refrigerator and Dartington Crystal glassware etched with SV logos. Included in the ownership experience are two custom club fittings at the Titleist Performance Institute along with two full club sets. First dibs on the 17 super SUVs were offered to Range Rover owners visiting the home, and a portion of the sales proceeds will be donated to the Monterey Bay National Marine Sanctuary.

While the Carmel Edition SV stands apart from less exclusive SUVs, the home heightens the idea that in the face of a clamorous outside world, Range Rover understands its owners aspire not only for beautiful surroundings, but for a sense of peace.

Click here to see all of the photos of Range Rover’s “Wellness House.”

The Range Rover ‘Wellness House’ in Photos

Jaguar Land Rover

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