Short of wearing a crown around town, few visual cues instantly communicate one’s affluence and influence like the Rolls-Royce Phantom—a model that, until last summer, had seen only seven iterations since 1925. The lag between releases reflects a philosophy of valuing painstaking improvements over incremental additions: “Take the best that exists and make it better,” said the late Henry Royce. But how do you improve on an automobile that already represents the height of excellence? You create the Phantom VIII. “When we started thinking about the next generation, it was very clear that the car needed to be seen immediately as a Phantom in stature, presence, design, quality, and materials,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, on a recent drive through the Swiss Alps. “But then we challenged ourselves and, in all dimensions, set new and ambitious targets.”
Müller-Ötvös and I were in the lavish rear compartment of an extended-wheelbase version of the Phantom VIII (starting at $530,000), a vantage from which it was evident that the marque had accomplished its mission. Along the road to the Park Hotel Vitznau in the Lake Lucerne region, the backdrop of verdant mountainsides and sublime shoreline complemented the tranquility of the vehicle’s environment. Much of that tranquility owes to the Phantom VIII’s nearly 290 pounds of acoustic insulation, which creates a seemingly soundproof space. Customized foam-layered tires also contribute to the newest Phantom’s 10 percent reduction in noise at 62 mph.
The Phantom’s sybaritic aesthetic, meanwhile, has been amplified in the latest edition. Accoutrements include plush lamb’s-wool rugs, wood paneling, rear picnic tables fronting 12-inch entertainment displays, and the signature Starlight Headliner (comprising 1,344 hand-placed fiber-optic lights). Attention to detail also demands that the leather seats be made of hides sourced from free-range cows raised at altitude, to avoid imperfections from barbed wire or insects. Yet of all the tony touches, one new element stands out not only for its elegance but for its unprecedented personalization.
“What excites me most is the Gallery,” said Müller-Ötvös, describing a dedicated space in the dashboard that can be customized with an artwork of one’s choice. “This is a truly unique concept, the dashboard behind glass, giving room for a piece of art commissioned by our customers. It has leveraged the idea of bespoke to a new level.” Commissions thus far for the Phantom VIII’s display have included works by Helen Amy Murray, Liang Yuanwei, and Thorsten Franck. The latter transposed an owner’s digitized DNA sequence onto stainless steel—plated in 24-karat gold.
While the passenger experience in the Phantom VIII is unparalleled, pilots will find that power and performance don’t take a back seat to baronial amenities. Steering a standard-wheelbase example (starting at $450,000) through storied Swiss hinterland, I experienced what Rolls-Royce rightly calls its “magic carpet ride.” But even Aladdin had to deal with air turbulence, whereas I might as well have been rolling on byways of butter for how smooth the Phantom felt.
The eighth-model revision refines the ride with aluminum space-frame construction, which increases structural rigidity by 30 percent over its predecessor. In addition, the chassis benefits from a self-leveling air suspension and control systems that continually make adjustments based on rate of acceleration, four-wheel steering data, and feedback from a collection of cameras. The result is that even on asphalt-covered cow paths, the nearly 19-foot four-door is implausibly athletic and nimble for a vehicle of its size.
Not a surprise is what lies under the hood—a V-12 engine. However, to keep things quiet, the naturally aspirated beasts from Phantoms past have given way to a 6.75-liter, twin-turbocharged heart that beats with 563 hp and 664 ft lbs of torque. Paired with a ZF eight-speed, satellite-aided transmission, the engine propels the standard Phantom from zero to 62 mph in 5.3 seconds on its way to a governed top speed of 155 mph.
For Müller-Ötvös, the new Phantom’s performance figures are as essential to the car as its opulence. “It was not only important that it be absolutely stunning when you sit at the back,” he said, “but also stunning when you feel the car from behind the wheel.”
By the Numbers
5.4 Seconds it takes the extended-wheelbase version to accelerate from zero to 62 mph
6.6 Width of the Phantom VIII, in feet
53.1 Rear legroom in extended-wheelbase version, in inches
155 Top speed (limited), in mph
42.9 Turning radius of standard-wheelbase version, in feet
5,948 Dry weight of extended-wheelbase version, in pounds
1,700 Engine speed for maximum torque, in rpm
1,968.5 Distance illuminated by the high-beam headlights at night, in feet
93 Years the Phantom model has been in production