Leaders of Luxury: Rolls-Royce CEO Torsten Müller-Ötvös on the Transformation to Electric [Video]

How the company plans to continue to lead luxury cars in the coming decades.

Brought to you by ILTM and Robb Report, the Leaders of Luxury web series explores the future of luxury through the eyes of those who are determining it—the visionaries behind the world’s premier brands. In this episode, we sit down with Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, who not surprisingly has very specific thoughts on what defines luxury: “To be truly luxurious, an item has to fulfill a number of important fundamentals: It should be unique, handcrafted, authentic, beautiful, and rare.”

Penske Luxury

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