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9 Must-See New Yachts at the ‘Other’ International Boat Shows

Cannes and Monaco are Europe's marquee shows. But Southampton, Genoa and Athens are big international events, too. We pick their best debuts.


The Cannes Yachting Festival has just ended and the Monaco Yacht Show will start on September 28. These two are the most famous of Europe’s fall shows, but there are three others that are important national events, where global launches still take place.

Britain’s biggest boating festival, the Southampton International Boat Show, runs September 16-25. Last year’s successful new layout with sector-specific zones is set to return, alongside multiple boats making world debuts. Following the announcement of the state funeral of her Majesty Queen Elizabeth II on September 19, the show will not open that day as a mark of respect.

The Genoa International Boat Show is Italy’s premier yachting event, with 200,000 square meters of display space for in-water boats and more than 900 exhibitors. Running from Sept. 22-27, the 62nd edition focuses on five key areas: yachts, superyachts, the sailing world, boating discovery and tech trade. As a show, Genoa has always been a source of national pride that attracts its largest yacht builders, along with scores of buyers.

Returning for its second year, Greece’s Olympic Yacht Show is set to take place at Olympic Marine’s renovated facilities in Lavrion between October 7-10. As the country’s sole superyacht event, the premium in-water show attracts more than 15,000 visitors who flock to catch the latest launches, as well as to get a taste of one of the top charter destinations in the world. Its biggest global launches are RIBs that can be used as yacht tenders or personal vessels.

Below is Robb Report’s round-up of the most exciting launches to come out of the three shows.

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