Every year on Star Wars Day, the team at ThirtyC releases images of a yacht with some sort of image from the classic series. This year, the London-based firm showed rebel X-Wing Starfighters—the same intergalactic jet flown by Luke Skywalker—providing escort to a Navier 27, a new electric day boat that is scheduled to launch by summer’s end.
“Our work with Navier and the design of the foiling boat is well on its way to bridging the gap between technology that has only been dreamed of so far in the Sci-fi world,” Rob Armstrong, creative director of ThirtyC, told Robb Report. “It’s fully electric, with advanced software to control the foils and it flies above the water, so it represents how fact and fiction are starting to blend.”
The design team also added a second sun to an image of the superyacht Galaxy. “We couldn’t think of a yacht with a better name to mark this day,” said Armstrong. His agency recently collaborated with the Njord by Bergman Design House on the exterior styling of Galaxy.
The yachting images commemorating the world that George Lucas created started seven years ago. Armstrong describes what began as “a bit of Photoshop fun,” as becoming a wide-ranging project that has put characters from the franchise on many different styles of motoryachts.
“We started this right after our studio opened and felt like we were injecting a bit of fun into our industry,” says Armstrong. “Most of us knew Star Wars growing up, so it seemed like a good way to add humor to what can sometimes become very serious superyacht projects.”
As yacht builders saw the highly realistic renderings, they started to ask ThirtyC to use their yachts. SilverFast, Nord and Eclipse were three superyachts that hosted rebel and empire vehicles, while the studio used smaller vessels for its tender series in 2020. That list included the Pascoe SY9 Beachlander, Hodgdon 10.5m Venetian Limo Tender, Cockwells Titian Tender, Wally Tender 48 and Vandal 14m Open chase boat.
The team takes great care in the execution of the images. “The composites include placing props and vehicles within the images,” says Armstrong. “Some of the characters were 3-D-modeled and placed to match the image. We want the shadows to look right on the boats.”
May the 4th Be With You.