Sometimes, dreams really do come true. For Mark Abrials, co-founder of Los Angeles, California–based mattress company Avocado Green, the vision of creating the world’s most luxurious and sustainable mattress has been a dream nearly 30 years in the making.
“You will not find a more plush, organic-certified, non-toxic mattress at any price, anywhere,” Abrials told Robb Report.
Recently, Avocado Green released their Organic Luxury Plush Mattress that promises to not only deliver a delightfully comfortable sleeping experience, but its eco-friendly design and “farm-to-mattress” philosophy has been proven to be good for your overall health and well-being to boot. “Our Organic Luxury Plush Mattress is decadently soft, and we believe it will provide the most incredible sleeping experience you’ve ever had,” Abrials says.
We sat down with Avocado Green’s Abrials to learn more about what makes the new Organic Luxury Plush Mattress line so unique. (This interview has been edited for length and clarity.)
Q: What inspired you to create the Organic Luxury Plush Mattress?
A: We were inspired to craft the most luxurious, sustainable mattress on the planet. Over the past year, the pandemic has forced us to take stock of our values and focus on what matters most. For Avocado, that means supporting wellness and better sleep through safe, non-toxic mattresses that are healthier for you and the planet.
Q: How does the new line benefit a person’s overall health?
A: Two-thirds of adults in developed countries fail to sleep the recommended nightly eight hours, according to the World Health Organization. Our mattresses are tested to meet the highest standards for Volatile Organic Compounds (VOC) emissions and safety, and our Luxury Plush Mattress is GREENGUARD Gold certified.
Q: We’ve read this new mattress line has a luxury hotel feel. Can you elaborate?
A: At certain luxury hotels, you expect the mattress to feel spectacularly plush. We’ve created that feeling in a natural, organic mattress using 21 layers of organic certified latex, alpaca, wool, mohair, silk and flax, combined with more than 3,136 individually pocketed coils arranged in five supportive zones. For sleepers who want the ultimate in luxury, without sacrificing support or your organic and non-toxic priorities, our new Luxury Plush Mattress is made for you—as a nightly indulgence.
Q: What does Avocado’s “farm-to-mattress” philosophy mean exactly?
A: Our farm-to-mattress concept means we manage our own organic, sustainable sheep and latex farms and process the materials ourselves. We also handcraft our products in our own organic factories. Just like the farm-to-table concept, wool and latex, as with food, are only as exceptional as the farms supplying the goods. By removing the middlemen throughout our supply chain, we’re able to work symbiotically with farmers and factory workers and offer products that are better quality and more affordable, while fostering local relationships and developing communities.
Q: What sets Avocado’s new Organic Luxury Plush Mattress apart from other products of this caliber?
A: We are a Certified B Corporation, which means we’re legally committed to considering the impact of our decisions on workers, customers, suppliers, communities and the environment. We also handcraft the mattresses ourselves in our own GOTS-certified factory in Los Angeles, which we power with renewable energy.
Q: What should people be most excited about for the new Organic Luxury Plush Mattress line?
A: Sure, there are other ridiculously plush, luxury mattresses out there, but ours is the most sustainable mattress on the planet. What we sleep on every night matters. And when it comes to plush luxury, safety and sustainability, Avocado’s organic-certified Luxury Plush Mattress makes no compromises.