There’s a new name in the fashion industry making a mark: Liv Schreiber. If you aren’t aware of her influence yet, you are sure to be soon. Based in New York City, this bright, energetic fashion blogger, stylist and entrepreneur is taking the world by storm. Schreiber is the founder of Brand Caffeine, a fashion blog tech company that creates unforgettable content to build fashion brands. The company boosts the brands by improving and conceptualizing their digital presence, content and paid ads, all under one roof. In addition to launching Brand Caffeine, Schreiber runs an education program called Zoom Fashion Week, in which she provides free fashion education to hundreds of students around the world.
After graduating from the University of Wisconsin-Madison and earning competitive certificates from FIT and Parsons, Schreiber ventured into brokerage. It was during this period that she fell in love with digifashion, which refers to the crossroads between the digital and fashion worlds. She realized she had a knack for marketing, branding, virtual styling and image consulting.
At only 21 years old, Schreiber was already impacting the fashion world as a celebrity stylist to billionaires and business icons such as Sara Blakely and Jesse Itzler. By the time she turned 23, her passion for the industry was at an all-time high, and her experience in the business made her well-equipped for the next step. Schreiber rose a notch higher and launched Brand Caffeine. Within the first year of business, Brand Caffeine generated a turnover of over six figures.
As the founder and CEO of this unstoppable company, Schreiber became more successful in fashion. She’s recognized as an expert in the business and style spaces and has played a role in numerous huge events, including helping to launch Teen Vogue x Parsons Fashion Week and modeling walking in NYFW for Sorels Fashion Show in 2020. Additionally, she was named a style expert on Snapchat in 2018–19 for Refinery29 and she has mentored thousands of women through her website, livschreiber.net. She is also a handbag designer, and her first design was featured in Garnet Hill Magazine when she was only 10 years old.
As a third-generation entrepreneur, style expert and creative brain, Schreiber is completely transforming the digifashion landscape through Brand Caffeine. She believes that through content creation for personal and e-commerce brands, she can provide effective solutions and marketing plans to a wide range of customers through digital platforms. One of her driving mottos is a quote from her father. At the beginning of her career, he told her: “It takes months and years to find a customer, and seconds to lose one.” This had a tremendous impact on Schreiber and has helped her as an entrepreneur.
Schreiber prioritizes her followers and clients by providing value to them. One of the example is that she is always ready to take action on behalf of her clients. According to Schreiber, you need to be fast in response to clients and figure out your course of action later. An opportunity can present itself at any given time, and in the fashion marketing industry, there’s no time to waste. This is just one of the many reasons Schreiber is successful in the fashion marketing industry. In the future, she plans to grow her audience, clients and business, and maybe even be on the big screen. Be sure to keep an eye on this unforgettable influencer because she has only begun to make her mark.