Makeup is an ever-evolving craft. It is no longer the overdone look that makes the person appear unreal; instead, it’s better to aim for a minimalist look that enhances natural beauty. From nude nail shades to pastel lips and defined brows to dewy skin and highlighted eyes, makeup is all about creativity. While most prominent makeup artists in the beauty industry love to go by trend, only a handful dare to experiment with the latest trends to create their signature looks. Based in Los Angeles, Rob Sargsyan is one such sought-after makeup artist in the industry who has created his signature “RobGlow” look, which went viral almost instantly on social media, earning him loads of appreciation. Every picture of the RobGlow look that he has created on different people got thousands of views.
To help his admirers create a similar look, Rob Sargsyan launched his cosmetic brand by the name “Faces by Rob Cosmetics.” The brand has a great collection of nude and pastel lip shades to keep up with the growing makeup trend. When Sargsyan felt that this was not enough for professionals to achieve the much-coveted RobGlow look, he introduced a makeup palette called The RobGlow Book. Sargsyan handpicked the cosmetics and hues to create this professional makeup palette. He himself uses it to create the RobGlow look. Within a short period, The RobGlow Book earned international success becoming a favorite of the professional makeup artists and enthusiasts.
With years of experience in the industry, Sargsyan is known to have created the looks for celebrities like Kim Kardashian, Rachel Roy, Mel B. and and Ashley Graham. He was also one of the makeup artists at the popular show America’s Got Talent. Sargsyan has worked with various beauty brands like Guess, Sephora, Dose of Colors, etc. As he gained expertise in his craft, he started landing more opportunities to work across the United States. Currently, he is highly regarded for showcasing his skills at runways, press junkets, red carpet events and commercials.
Sargsyan is revolutionizing the industry with his unique approach to makeup. He believes in preserving the in-born features of the person while giving a flawless and fresh finish. He highlights the natural beauty in a person adding a soft sheen to it. This gives a more glamorous look without making it artificial. He has mastered this art with years of experience along with trial and error.
To take his already successful career to a whole new level, Sargsyan has started offering a MasterClass to aspiring artists. He wants to give back to the industry. Sharing his knowledge to empower fresh talents is a brilliant way to do it. This way he is helping more and more budding artists and enthusiasts to build a successful career in this profession.
Going forward, Sargsyan wants to continue his legacy of experiments in other genres of makeup. At present, he wants to explore the wedding makeup space because he feels there is a huge opportunity to shake up bridal looks. Instead of going by the age-old standard look, he wants to make bridal makeup more personalized and is set to continue to revolutionize makeup.