LOS ANGELES, CA (November 2014) – World-renowned French luxury lifestyle brand Baccarat, in partnership with GEARYS Beverly Hills, will illuminate Rodeo Drive for the holiday season in celebration of their 250th anniversary and the centennial anniversary of the City of Beverly Hills. Baccarat will line the median of the famed thoroughfare with its iconic chandeliers for the first time since 2008. A lighting ceremony will take place on November 23rd, which will be attended by Beverly Hills Mayor Lili Bosse and Baccarat Global CEO, Daniela Riccardi. The 16-chandelier display, with a total estimated value of approximately $1 million, will light up the 200, 300, and 400 blocks of Rodeo Drive during the busy holiday shopping season.
“Over the last two and a half centuries, Baccarat has been synonymous with the French Art de Vivre, we are very excited to be celebrating our 250th anniversary in Beverly Hills this November,” said Baccarat Global CEO Daniela Riccardi. “We take pride in striking just the right balance between heritage and modernity, and thus it is a fitting honor to yet again have the opportunity to light up Rodeo Drive with our extraordinary chandeliers.”
“GEARYS is thrilled to be sponsoring the return of the Baccarat chandeliers this holiday season to commemorate the centennial of the city of Beverly Hills and Baccarat’s 250th,” shares Thomas J. Blumenthal, President-CEO, GEARYS Beverly Hills.
Baccarat has always been a catalyst for celebration, and a very special lighting ceremony is scheduled for Sunday, November 23rd at 6:00pm to “flip the switch” that will light up Rodeo Drive for the holidays. The event will be open to the public, taking place on the 300 block of Rodeo Drive near the intersection of Dayton Way and Brighton Way. The ceremony is sponsored by the City of Beverly Hills and the Rodeo Drive Committee.
“Rodeo Drive’s classic holiday décor celebrates the season with artistry and style,” says Mark Tronstein, President of the Rodeo Drive Committee. “This elegant installation creates a festive atmosphere for the Beverly Hills community and all of Rodeo Drive’s visitors during the holiday season.”
“As Beverly Hills commemorates its centennial year, we are once again partnering with Baccarat to make our ceremony a truly spectacular night,” said Mayor Bosse. “We invite the entire community to join us for an enchanting lighting ceremony to celebrate the holidays and these two major milestones.”
Baccarat is celebrating it’s anniversary around the world, including the breathtaking Parisian installation at the Grandes Galeries at the Petit Palais, which runs through January 4, 2015.
Since its creation in 1764, Baccarat has been synonymous with luxury, creating unforgettable moments of enjoyment and pleasure. Legendary in vision and experience, their tenacity and artistic vision has now survived 250 years of war, revolution, and changing tastes, without compromising their integrity. It comes as no surprise that these luxurious pieces have been favorites among Kings, Popes, Maharaja’s and Presidents. Baccarat continues to stun and capture the hearts of audiences worldwide with their unique ability to craft a shapeless piece of crystal, and transform it into an exquisite object of desire.
Celebrating its 250th anniversary this year, Baccarat (Paris, Euronext, BCRA) is a French luxury brand internationally renowned as a leader in high-end and exclusive crystal products. Since its foundation in 1764, the company, whose artisanal manufacture is based in Baccarat in the Lorraine region of Eastern France, has been synonymous with a unique savoir-faire and has come to symbolize an inimitable French Art de Vivre. For 250 years, the brand has inspired leading designers from across the world. Ranging from iconic lighting to unique tableware and decorative objects, fine jewelry and tailor-made flacons, the brand’s products and tradition of excellence are widely distributed around the globe. Explore the world of Baccarat at www.baccarat.com
About Rodeo Drive
Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The more than 100 distinguished retailers all help create an unparalleled atmosphere only found on the three blocks of this famed street. For more information about Rodeo Drive, please visit www.rodeodrive-bh.com and follow us on Twitter at @RodeoDriveBH.
Located in the heart of Beverly Hills, GEARYS has been a West Coast tradition for over 85 years for those seeking luxury and service. GEARYS has gathered the finest in luxury brands from around the world including a full range of tabletop items, silver, crystal, china and linens, as well as, some of the biggest and brightest names in watches and fine jewelry. We invite you to stop by our two locations in Beverly Hills to see all that GEARYS has to offer. GEARYS is also famous for its gift registry. For over three generations, couples have relied upon the knowledge and expertise of GEARYS sales associates.