Best of the Best 2008: Decor: Paint: Benjamin Moore

Few consider paint a luxury, but Aura, Benjamin Moore’s new line of high-performance interior paint, may change a few minds—and turn a few heads. “In our own factory, we formulated a special, patent-pending acrylic latex to make a durable product that could last indefinitely,” explains Carl Minchew, director of color technology for Benjamin Moore. The self-priming, 100 percent acrylic paint contains a waterborne colorant that embeds itself in the binding agent, protecting the coating from scrubbing, rubbing, washing, and fading. In addition to maintaining a consistent sheen, the Aura paint contains a low-volatile-organic-compound (low-VOC) formulation, at around 50 grams per liter, that dramatically lessens its atmospheric impact. The eco-friendly paint can be produced in more than 3,400 colors and in three finishes: matte, eggshell, and satin. “It’s the next generation of paint,” Minchew says. “We’re looking at Aura as the beginning of many more products to come based on its platform.”


Benjamin Moore, 800.344.0400, www.benjaminmoore.com

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