OAKLAND—Eminent art dealer Jan David Winitz, whose Claremont Rug Company specializes in art-level Oriental carpets from the “Second Golden Age of Persian Weaving,” has expanded and relocated his boutique gallery, Claremont 2, to a showroom adjacent to his main gallery complex.
Subtitled “Fabulous Old Rugs for Today’s Homes,” the Claremont 2 gallery features exotic hardwoods floors and walls in a distinctive contemporary décor designed by Berkeley, CA architect George Schevon.
Claremont 2 features Persian and tribal rugs from 60-120 years old chosen by Winitz’s international team of buyers for their one-of-a-kind decorative value of interest to discriminating millennial and seasoned homeowners who appreciate the aesthetic distinction that unique older Oriental rugs add to their living space.
With Claremont 2’s newly expanded inventory, Claremont Rug Company (www.claremontrug.com) now offers full selections of Levels 2-5 from the gallery’s proprietary Oriental Rug Market Pyramid© which distinguishes six levels in today’s market from museum-level (1) to Reproductions (6). Claremont 2 specializes in the finest from Level 5 (decorative Persian carpets and tribal rugs, circa 1920-1950) and level 4 (high-decorative rugs from the woven 90-120 years ago).
Geared for the new enthusiast and the secondary spaces of its international clientele, Claremont 2‘s room size rugs start at $8000 and smaller rugs start at $1500.
The main Claremont Rug Company three-building gallery complex offers a vast inventory that concentrates on Levels 2-4 of the Rug Market Pyramid, high decorative to high collectible carpets woven during the Second Golden Age that spanned the 19th century. Room-size carpets at the main gallery are in the $25,000 to more than $500,000 value range with smaller rugs starting at $12,000.
“All of the pieces in Claremont 2’s 800-rug inventory are one to three steps above the rugs found elsewhere in their artistry and beauty,” said Winitz, author of The Guide to Purchasing an Oriental Rug. “All have been personally selected by the discriminating eyes of our global collector/buyers and myself,” he added.
Speaking of the gallery’s space, which he and his wife, Christine Hunt Winitz, worked closely with Schevon to create, “We have designed Claremont 2 with a distinctive contemporary feel to play off our main store’s more traditional ambiance as we find our clients more than ever before gravitate to more diverse and eclectic interior design ideas. Our intention is to allow clients to discover that fine older Oriental rugs are equally at home in modern decors as in traditional homes.”
Claremont Rug Company has clients on five continents and includes more than 50 from the Forbes global billionaires list.
“While we have an extensive collection of ‘high-collectible’ and ‘collectible’ carpets for the most serious minded connoisseurs and collectors.” says Winitz. “Many other of our clients are home owners seeking out-of-the-ordinary Oriental rugs to complement their décors. That is the inventory we have greatly expanded with the opening of Claremont 2.”
Winitz also points to the “dramatically expanded” inventory on Claremont 2’s website: http://www.claremontrug.com/claremont2/ that is a “dynamic marketplace” for Winitz’s worldwide clientele.
Founded by Winitz in 1980, Claremont Rug Company‘s collection is comprised of vintage and antique Oriental rugs acquired privately by the Gallery. “We have unprecedented access to rugs from long-established private rug collections through our extensive global network of buyer/collectors who seek out rugs of great beauty and provenance,” says Winitz.
Claremont Rug Company, located at 6087 Claremont Avenue in Oakland, CA and Claremont 2, next door at 6093 Claremont Ave., offer a collective inventory of over 4000 one-of-a-kind antique and vintage rugs. More than 850 of the rugs are on display on the website.