This month, Fortuny presents its new website with a suite of seamless features that reflect the brand’s legacy of embracing technology. Designed with Pentagram and executed by Rounded Corners, the site’s new features include a comprehensive fabric filter and the option for designers to create a trade account.
For the first time ever, Fortuny’s entire fabric collection is online. The fabric filter allows designers to search by keyword for a specific color or fabric number to get precise results. Fabrics can also be filtered using a color palette that gives consumers the ability to select up to 15 hues, producing fabrics that match any number of color combinations.
“We are excited to debut our new website which honors Mariano Fortuny’s legacy of marrying design and technology,” says Maury Riad, CEO of Fortuny. “We strived to develop a site that presents our product in a format that is aesthetically pleasing and is also highly functional.”