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The Safest Way to Get a Shark in Your Dining Room

A digital shark installation swims around designer Stéphanie Coutas’s dining room in Paris…

Originally published in the November/December issue of Robb Report Home & Style as “Mood Lighting

Style is on the surface for Moving Design studio.

Dinner-party guests at Stéphanie Coutas’s home are often astonished. When fashioning her dining room, the daring interior designer enlisted Moving Design, a Paris-based digital installation and content studio with a graphic edge. Their collaboration resulted in the unexpected: a 6-by-3-foot LCD screen that features the realistic pale-blue profile of a swimming shark, kicking up bubbles with its tail (see “Passion in Paris“). Actually a two-way mirror, the LCD screen seamlessly projects the image. Guests can see themselves seated at the dining table, while the shark swims idly in a three-minute loop.

“A regular piece of art can be very comfortable, but it is always the same,” says Philippe Lepron, who founded Moving Design eight years ago. “Here we make something totally unique in terms of [components]—and it is in motion.” Blending artistry and technology, the studio pre­sents visual experiences that are sensorial and thought provoking. Faintly ominous, the Coutas installation, Lepron believes, offers commentary on the majestic beauty of this endangered predator.

Moving Design has created digital installations for architects and designers in hospitality, corporate, and residential settings around the globe, collaborating with artists to dream up both emotion-rich branding and one-of-a-kind works of art. “We invent new architectural perspectives,” Lepron notes. “We redesign and rewrite the digital image as a material, or a texture, for a new spirit of ambience.”

Flowers transform into butterflies near the swimming pool at the Mandarin Oriental, Paris; at Nespresso’s flagship, Nespresso capsules tumble through the air; for a fund-raiser at the Palais de Chaillot, projected images made an existing 130-foot-long architectural fresco come alive with motion. “It should generate a response, but it should be subtle,” says Lepron of the studio’s immersive installations. “With digital, sometimes you feel the screen behind [when it’s not well integrated].” In our work you do not—and that’s why you really feel something quite impressive.”   

Moving Design, +, movingdesign.fr

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