Maybe less familiar to the Milan-goer, the Born Awards set up an impressive exhibition this edition. The brainchild of Jean-Christophe Chopin, the concept, in partnership with Land Rover, celebrates good design across categories and platforms in everything from technology and fashion to sports and mobility. The finalists have been hand-selected by a coveted jury of international tastemakers, all in pursuit of the ultimate expressions of form and function.
As this is an international affair, the winners will be announced at a special reception in London this October. It’s a chic grouping with cool surprises, even for the seasoned design lover.