Looking for Robb Report UK? Click here to visit our UK site.

5 High-Fashion Brands That Have Entered the Luxury Real Estate Game, From Fendi to Armani

The lucrative category of branded real estate is getting a high-fashion makeover.

The Bulgari Lighthouse Bulgari

Branded residences offer an elevated level of luxury living, and while hoteliers (Aman, Four Seasons, St. Regis, Ritz-Carlton, and more) entering the prime branded real estate market is nothing new, many lifestyle, auto, and fashion brands are capitalizing on this exceptionally popular sector, too. Just take Porsche Design Tower or Bentley Residences, which offer specific auto-centric luxury perks, such as over-the-top car elevators, or Ora by Casa Tua, a branded condo from the founders of Casa Tua restaurant in Miami. Then there’s Major Food Group’s Villa, a 58-story tower in Miami with a private restaurant and chef-designed kitchens. Fashion, a natural extension of one’s lifestyle, seems like an obvious choice for a branded home, and luxury buyers trust that products from fashion houses will retain high-quality details and a refined level of craftsmanship. While many brands have developed home labels, such as Fendi and Armani/Casa—and even Hermès and Louis Vuitton—real estate gives brands a chance to create a custom world for buyers using exquisite materials and textures. The result is like living in your favorite fashion brand’s boutique. Read on for the top branded residences from fashion houses.

More Homes for Sale