Ever since wellness in the luxury space took off in the 1980s with the advent of Canyon Ranch, the competition has become so fierce that developers are turning to familiar fitness and rejuvenation brands to help reel in new residents looking for high-level gym and spa amenities. For example, the Brooklyn Grove (which opens early 2019) is adding a Peloton bike to their fitness center in an effort to woo health-conscious clients who want a high-level spinning experience within their own building. “This is a very big component,” says Stephen Kliegerman, president of Halstead Property Development Marketing, who is overseeing sales and marketing for the building.
Other buildings are incorporating much more than just exercise bikes in their quest for wellness-oriented living. The forthcoming Amrit Ocean Resort and Residences in Palm Beach, Fla. was wholly inspired by the yogic philosophy of mindfulness—complete with heat reflexology floors, a spa and hammam for purification and detoxing, and mood-boosting aromatherapy. At other buildings, programming services like fitness, yoga, and nutrition planning will also help residents usher in a healthier new year.