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Extraordinary Eyewear Comes to Orange County

Vitra Eyewear, purveyor of luxury designer frames, announces new boutique in South Coast Plaza.

The week before Thanksgiving, Vitra Eyewear, purveyor of extraordinary and unusual frames from renowned designers, debuts its first location directly across from the Apple store in South Coast Plaza, Costa Mesa, and features a storefront lab where customers can watch prescription lenses being made.

The word “Vitra” is Latin for “glasses” or “vision.”  For Vitra Eyewear, the vision is clear with the opening of its new boutique in South Coast Plaza—offer The World’s Most Unique Eyewear Collection. Nowhere else will customers find such a comprehensive selection of artisan, rare and high-fashion eyewear in both sun and ophthalmic designs for both sexes, all showcased within a store that exemplifies pure luxury.  

As part of its million-dollar build-out, Vitra Eyewear has done something no other eyewear store has done before—placed its full-service lab in the front window for all to see.  Customers and passers-by can view every step in the process as board certified opticians create flawless prescription lenses.  That in and of itself is a destination not to be missed.

Founded by three partners with over 60 years of combined luxury optical experience, the Vitra Eyewear visionaries have succeeded in creating the most original eyewear retail concept to date. They intend to change the way the world sees eyewear and shift the perception from function to fashion, and from accessory to jewelry.

The diverse Vitra Eyewear collections encompass a who’s who and a who’s new list of top-tier designer brands.  Though other eyewear vendors may carry some of the same names, they merely scratch the surface.  Vitra Eyewear dramatically differentiates with depth of choice and an “eye” for inventiveness.


Dior  •  Fendi  •   Sospiri  •  Linda Farrow  •  Salt  •  Theo  •  ic! Berlin  • Gold and Wood • Retrospecs

Thierry Lasry  •  Dita  •  Lindberg  •  Celine  •  Shamballa  •  Barton Perreira • Chrome Hearts

Whatever the personality or taste, customers will discover an eclectic array of styles from classic to statement, retro to contemporary. The height of luxury at Vitra Eyewear is Luxuriator by Franco, each frame individually hand crafted, available in solid 18K white, yellow or rose gold with micro pave diamonds and custom buffalo horn temples.

Vitra Eyewear is a truly sumptuous shopping environment where guests feel welcome, catered to and valued. Its customer-first philosophy ensures the ultimate luxury retail experience for men and women alike. Customers become members of the Vitra Eyewear family and receive advance notice of new product introductions, special events, and other exclusive benefits. 

Starting in mid-December, Vitra Eyewear will begin hosting exclusive Trunk Show events to spotlight one designer each month and present new or never-before seen styles.  Attendees will sip champagne and nosh on chocolate dipped strawberries, while previewing the latest collections.  The December show will feature the Chrome Hearts eyewear brand.

The exceptional differences are as clear as the vision.  With its grand opening in South Coast Plaza, Vitra Eyewear has opened up a world of luxurious difference in Orange County.

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