Maybach’s Vision Quest

For its bold new eyewear collection, German automaker Maybach turned to IVKO, another Teutonic brand, to handcraft shades worthy of its über-luxe vehicles. Emulating the posh interiors of Maybach cars, the glasses incorporate rarefied materials, including lacquered wood, leather, natural horn, carbon fiber, titanium, and 18-karat white, yellow, and rose gold. The Ready-to-Wear collection ($1,550-$2,150) offers eight sunglass models in nine colors plus 10 spectacle frames in a half dozen shades. And just as Maybach owners can customize their cars, Maybach Eyewear’s Individual collection (about $18,000) caters to your personalized specifications with 18-karat gold frames appointed with your choice of 19 varieties of natural horn, wood, and wood/carbon fiber combinations, in addition to 10 different tints for the precision lenses—should your outlook be rosy or smoky. For a bespoke finishing touch, engravers etch your name on the inside of one of the arms, while the Maybach insignia accents the outside. (

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