Cover 50 S.p.A., the Italian proprietor of trouser maker PT Pantaloni Torino, recently opened its first branch in New York City’s design district.
“As we are building our internationalization strategy”, says Pierangelo Fassino, President of the Group , “We thought it was important to open a branch in the US market, that, together with Japan and Europe, represent 60% of our total revenue”.
The new 4,300 sf loft located on 171 Madison Avenue will operate as a direct division running all North American market operations, as well as a showroom for the distribution of the Men’s and Women’s lines PT01 and the Men’s 5-pocket line PT05.
Pierangelo Fassino adds: “While the company has been operating for the past two years through an independent distributor, we decided it was time to establish a direct relationship with a key market such as the US. They represent for sure one of our most significant pillars of growth in the medium term”.
In the United States, PT Pantaloni Torino is sold in more than fifty high-end boutiques and department stores including Saks Fifth Avenue, Barneys, Mitchell’s Group, Andrisen Morton and Mario’s.
The brand recently hired Emilio Paschetto as their Executive Vice President North America.