“The image of the typical businessman isn’t the East Coast banker anymore; it is the Silicon Valley executive,” says Roberto Compagno, CEO of the Venice, Italy–based company Slowear (646.723.1900, slowear.com). “You can still look elegant, but in a different way.” Compagno’s own clothing choices—trim cargo pants, button-down shirt, unlined sport coat, and sneakers—portray that less-formal image. Though his sport coat looks fitted and tailored, it feels more like a cardigan than a restrictive jacket thanks to the treated wools and cashmere used in its construction and the unlined and unstructured silhouette.
Comfortable tailored clothes have been part of the Compagno family’s business ethos since 1951, when Roberto’s father, Carlo, founded Incotex, a line of trousers that loyal followers say are as comfy as track pants. Over the past 2 years, Slowear has opened stores in New York—on Prince Street in SoHo—as well as London, Paris, Milan, Seoul, and Tokyo, offering Incotex pants along with the company’s other brands: Zanone (knitwear), Glanshirt (shirts), and Montedoro (jackets). The collections are designed to mix and match, giving men a host of options for creating their own individual image.
That personal aspect of the brand is also conveyed through the in-store experience: Shop-pers at every store are welcomed with an Italian coffee or Prosecco and can enjoy viewing on-site art installations while shopping.