Ferrari Red

The Swiss watchmaker has unveiled a newly patented material—a bright and densely colored ceramic—branded across the limited edition Hublot Big Bang Unico Red Magic timepiece. Achieved through a sintering process that combines pressure and heat without burning the pigments, the result is a bright, in-your-face red. Big and bold is Hublot’s modus operandi—it’s that aesthetic that draws in big names like the Miami Heat’s Dwayne Wade, the New York Giants’ Eli Manning, and boxer Floyd Mayweather as brand ambassadors. But this timepiece is about more than showing off. Aside from its attention-grabbing finish, the material is both innovative and highly durable achieved through a process of creating the ceramic produces an exceptionally dense material with a hardness of 1,500 HVI (a standard measurement in the Vickers hardness test) as compared to 1,200 HVI typical in most ceramics.

The Big Bang Unico Red Magic is 45 mm in diameter with a 15.45 mm case and features a skeletonized dial with a black-and-red-lined rubber strap and a 72-hour power reserve. The flange, indices, minute and second counters, and Arabic numerals all match the case’s red ceramic, and the timepiece features the Unico HUB124 flyback chronograph movement with a column wheel visible through the dial. Retailing for $26,200, the Red Magic timepiece will be available in May and limited to just 500 pieces.

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Hublot Big Bang Unico Red Magic

Photo: Courtesy Hublot

Hublot Big Bang Unico Red Magic

Photo: Courtesy Hublot

Hublot Big Bang Unico Red Magic

Photo: Courtesy Hublot