Thomas Pink today announced the US arrival of its new, ‘Personally Pink’ Made-To-Order shirt service. This latest offering extends shirt wearers the brand’s largest selection yet of shirting made in the UK and woven from the world’s most sought-after fabrics from renowned Italian mill Albini.
‘Personally Pink’ will offer customers an extensive choice of more than 160 fabrics, spanning fine Egyptian cottons, exquisitely woven linens and long staple cotton poplins in two-fold 100s, 170s and 200s. It will also encompass options for evening and special occasion in Marcella, Dobbies and Piques.
A highlight of the ‘Personally Pink’ Made-To-Order service will be the introduction of highly coveted Sea Island cotton. Sourced from the Gossypium Barbadense cotton plant, Sea Island cotton boasts a 120s thread count and is deemed the finest quality cotton worldwide with its unique extra-long staple length, fine texture and strength – making it incredibly soft to wear and highly prized.
‘Personally Pink’ Made-To-Order clients will choose from one of three Thomas Pink fits – Classic, Slim Fit and Super Slim Fit – before being asked to select their preferred fabric, placket, cuffs and collar. Notable new additions to the 13-strong collar collection include the innovative Independent and the contemporary Nehru. Shirts are then cut and constructed, and delivered back into store within three weeks.
“Our ‘Personally Pink’ Made-To-Order service allows men to go on a design journey whereby they’ll have the pleasure of designing and creating an impeccably well-fitting shirt which is entirely unique to their body shape,” said Frederik Willems, Head of Design at Thomas Pink. “As a long-standing partner, we’re pleased to be working with our UK factory whose dedication to quality craftsmanship is unrivalled. Final details include a choice of buttons and thread colour, monogramming and collar bones.”
The ‘Personally Pink’ Made To Order Service will be available at Thomas Pink’s Madison Avenue, New York flagship store as well as The Mall at Short Hills, New Jersey, Tyson’s Galleria, Virginia and Post Street in San Francisco. Appointments are complimentary. No minimum order required.
About Thomas Pink
Part of the Moet Hennessey Louis Vuitton group, Thomas Pink is a British shirt maker with flagship stores in London’s Jermyn Street, Madison Avenue, New York and Rue Francois Premier, Paris. Altogether there are more than 100 stores around the world – in USA, France, Mexico, Dubai, Hong Kong, Australia, China, Canada, South Africa, India and in the UK. As well as shirts for men and women Pink carries a wealth of luxurious silk ties, tailoring, knitwear and accessories.