There’s no shortage of guys who let their grooming routines slide during the pandemic—and with few places to go and fewer people to see, that’s doesn’t come as a shock. But in a surprising twist, grooming brands didn’t rest on their laurels. Rather than hitting the pause button, some of the best companies in the business got busy developing new, supercharged products. Those bets on innovative, luxurious skincare tools and serums paid off: Now that the world is opening up again and many of us are preparing to face it without Zoom’s touch-up filter, demand for effective skin treatments is more robust than ever.
From clinical-grade lasers designed to be used at home to lotions made with real gold that help reflect harsh sunlight, these standout grooming upgrades will help you rejoin the fray with your best face forward. A look at the best things you can add to your routine below.