The thing about buying a man cologne as a holiday gift is that there’s really no true way to verify that the recipient will actually like it without, you know, giving the whole thing away. Which is why it’s so important to be as considerate as possible when you’re selecting a scent to wrap up for the holidays. Everything from his unique personality to where he might end up wearing the scent should bear on your decision.
Fortunately, some of our favorite grooming, fashion and fragrance houses are offering compelling new scents that can serve as the ideal final flourish in anyone’s grooming regimen. From Aesop’s unisex ode to roses to Chanel’s first-ever scent designed for men, you’ll find something that works for almost any guy you’re shopping for among the 12 options below.