“Metrosexual” is so last decade. Now more than ever, men of all stripes are embracing cosmetic procedures like “brotox” and, on a more banal level, Patrick Bateman-worthy skincare routines. For those who aren’t as well-versed (and frankly, even for those who are) in the universe of toners, serums, moisturizers and more, there’s a new breed of services that will do all of the thinking for you.
Combining dermatology and technology, a host of new companies offer skin analysis through the use of tools such as online questionnaires and in-depth test kits to prescribe a totally tailored skincare regimen to each customer. Some companies even take it a step further, finding the perfect scent to complement your skin chemistry. While any skincare is better than nothing, personalized men’s grooming takes the guess work out of finding which products work for you. And, after all, what’s a tailored suit without an equally intentional skincare routine? Here are six custom skincare services that will ensure your mug is as impeccable as your attire.