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Italy perfected la dolce vita—impeccable tailoring, sumptuous fabric mills, fabulous food, divine hotels. The nation’s many delights have long been celebrated but, curiously, its beauty and grooming products haven’t had the recognition they deserve. Mozzafiato is here to change that.
The luxury e-commerce retail platform launched in November 2020 and brings together the best Italian beauty and grooming companies on one easily shoppable site. It has a tightly edited assortment of brands, including cult favorites like Marvis toothpaste and Proraso shaving cream, as well as several brands that are beloved in Italy but haven’t made the leap into America.
Mozzafiato is the first e-commerce site dedicated exclusively to Italian grooming brands. It is the brainchild of Amy Parsons, CEO, who wanted to support these companies in their international expansion. While it is e-commerce only right now, there are plans to open boutiques in 20 different markets in the US and Canada.
Parsons wanted to create “a beautiful, emotional experience,” not just another click-to-buy website. Mozzafiato is packed with information about the heritage of the brands it stocks, as well as features on Italian craftsmanship, a beauty and travel blog and a guide to Italy’s different regions. Each brand also has a dedicated page that tells its story. Many of the companies are still family-owned and feature personal images of the founders from the early 1900s.
Mozzafiato launched with 17 cherry-picked Italian makers and we’ve pulled out eight of its best men’s products for you to try.
The Italian Gentleman Bundle
Don’t know where to begin? Mozzafiato brings together five of its best-selling brands in this gift set. From Acqua dell’Elba cologne to Saponificio Varesino after-shave, it includes everything you need to get ready and is a perfect way to discover your next favorite brand.
Borghese Fango Advanced Mud Mask
Founded by princess Marcella Borghese in 1952, this Roman brand is one of Italy’s most beloved skincare specialists. Its products are rooted in traditional spa treatments, such as this purifying mud mask. It’s formula tackles enlarged pores and blemishes while also moisurizing.
Seed to Skin the Cure for Men
One of the brands most recently introduced to Mozzafiato’s roster is Seed to Skin, a Tuscan company that focuses on organic ingredients sourced from its farm in Borgo San Pietro. This lightweight moisturizer is formulated to soothe post-shave skin, while a blend of vitamins, probiotics and botanical extracts work to reinforce the skin’s natural barrier and reduce fine lines.
Carthusia Fiori di Capri Eau de Parfum
This is the first fragrance that Caprese brand Carthusia created, dating back to 1380. While it features a medley of Capri’s native flowers, don’t assume it’s a delicate floral—combined with citrus and a woody base of cedar and musk, it’s an exceptionally well-balanced scent that is quintessentially Capri.
Proraso Vintage Gino Tin
Luxury shaving brand Proraso launched its first pre-shave cream in 1948 in Tuscany. For over 70 years, it’s been the secret behind some of Italy’s best barbers. This chic tin features a vintage ad from the 1950s and includes the brand’s most essential products: pre-shave cream, shaving cream (in a tube, not a can) and after-shave lotion, all featuring the brand’s classic eucalyptus and menthol blend to tone and refresh skin.
Parco 1923 Exfoliating Hand Wash
Parco 1923 draws inspiration from the pristine forests of Abruzzo, Lazio and Molize National Park in the region from which it hails. That translate to this hand soap’s woodsy fragrance, fortified with finely ground gentile stone to exfoliate and leave hands baby soft.
Marvis “7 Days of Flavor” Gift Set
Marvis pioneered the trend of toothpaste that was so chic you wouldn’t dare hide it away in your medicine cabinet. But more than just artful packaging, it’s also known for its inventive flavors. Amarelli Licorice, anyone? Try them all in this gift set with TSA-approved travel sizes. You can tuck one into your suitcase for your next Italian vacation.
Lorenzo Villoresi “Atman Xaman” Gift Set
Master perfumer Lorenzo Villoresi brings together Middle Eastern and Italian scents in his creations. He has collaborated with some of Italy’s most prestigious brands, including Fendi. If you’re a fragrance enthusiast, you’ll want to buy this set and completely envelop yourself in his scents from shower to shave.