Lugano Diamonds 2017 Jewelry Trends NEWPORT BEACH, California (Jan. 23, 2017) – Statement one-of-a-kind pieces, colored gemstones and lifestyle jewelry to be worn everyday will impact the fashion world in 2017. Moti Ferder, CEO and Design Director of Lugano Diamonds predicts the top jewelry trends for 2017. 1. 2017 Trend #1: Jewelry as everyday wear: Customers are requesting and purchasing jewelry that is to be worn everyday, not just stored in the vault for black tie or special occasions. “We believe that jewelry is an outward expression of who you are and our designs are for a myriad of personalities and lifestyles with the simple philosophy: jewelry should be worn, and worn often,” said Lugano Diamonds CEO and Design Director Moti Ferder. “It’s jewelry that matches our customers lifestyles from casual to elegant with designs you won’t find anywhere else or on anyone else,” he added. a. Lugano Diamonds Culet Up Rose Cut Drop Earrings have 3.72 and 3.59 Rose Cut Diamond Center stones with 228 round diamonds are the perfect example of stunning jewelry to be worn from morning to night. b. The Briolette Cut is a drop-shaped stone with triangular or diamond-shaped facets all the way around. Lugano’s 188.14 carat Briolette Diamond Chain is brilliant and jaw-dropping beautiful. It can be worn with a sweater and jeans to a little black dress for dinner. 2. 2017 Trend #2: Colored Diamond Jewelry Will Continue to Grow in Sales: There has been steady growth in the sale of Colored Diamonds in the Lugano collection. The demand for colored stones has been driven by their rarity and beauty with increased media attention on high profile individuals who wear these gems. “Clients value our beautiful jewelry designs that are one-of-a-kind due to our access to unique, rare and large stones of the highest quality. Colored stone pieces are being added to jewelry collections with pink and yellow stones being very popular,” stated Ferder. a. Lugano Diamonds’ Pink Diamond City Ring has a rare 5.7 Cushion Brownish Pink VS2 Center Stone with 39 pink round diamonds accented with more than 2 carats of round diamonds. b. Lugano Diamonds’ Cushion French Clip Diamond Yellow Earrings has two Fancy Light Yellow Stones of 10.05 carats with 1.87 yellow round diamonds surrounding them. 3. 2017 Trend #3: Signature Statement Pieces High-income individuals are requesting designs that are one-of-a-kind. “Our worldwide connections to procure the most rare, unique and large stones coupled with our design and master craftsmanship drives customer demand for unique and beautiful jewelry that one won’t find anywhere else or on anyone else, Ferder added. Lugano Diamonds’ The Siren Necklace has a 64.80 carat Cushion Tanzanite, 37.05 carat CAB Coral, 32.85 Rose Cut Diamond, 21.10 Carat Round Diamond and 15.01 carats of CAB Turquoise. View Lugano Diamonds’ stunning collection at the Grand Salon located at 620 Newport Center Drive, Suite 100, in Newport Beach, or at Lugano’s Montage Laguna Beach Jewelry Salon, conveniently located within the resort at 30801 S Coast Hwy in Laguna Beach. For more information and pricing, please call 1-866-584-2666 or email email@example.com. About Lugano Diamonds Lugano Diamonds, established in Israel as diamond cutters, opened its first retail location in Newport Beach, California in 2005. Moti Ferder, President and Design Director, incorporated his vast knowledge in the diamond industry and transformed Lugano into an international jewelry brand with creative wearable works of art. The Lugano Salons are a testament to the very core of the Lugano experience: exceptional, warm, inviting yet still modern, the atmosphere makes one’s visit memorable. The company controls all facets of jewelry production from origin to design and sales which allows Lugano Diamonds to provide the very best quality at a great value. Their unique designs can be found only at Lugano’s salons, or by appointment at your home, office or hotel suite. In 2013, Robb Report honored Lugano Diamonds with a Best of the Best award for its use of zirconium in jewelry. Robb Report again recognized Lugano’s remarkable designs in 2014, featuring a trio of colorful necklaces comprised of rare gemstones in the publication’s coveted Ultimate Gift Guide. Lugano offers the highest levels of service and looks forward to exceeding your expectations. Lugano Diamonds is proud of its philanthropic endeavors which have helped raise millions of dollars for many worthy causes. For more information please visit www.luganodiamonds.com, call 866-584-2666, “Like” Lugano Diamonds on Facebook and follow them on Twitter. MEDIA CONTACT: Melinda Morgan Kartsonis, APR, Fellow PRSA Morgan Marketing & Public Relations (949) 533-9454 / firstname.lastname@example.org.