For more than a century, Bulgari has been a force on the Italian jewelry scene, but it forged its signature style in 1970s and 1980s with iconic designs including coin chains, voluptuous gold jewelry, and colorful cabochon-cut sapphire pieces. Today, the house continues to thrive with contemporary new signature collections and high-jewelry pieces that reference its glorious past designs. Signature Style: Bold, colorful, and playful with an emphasis on shape and form as exhibited in the popular B. Zero and Lucea, where flowing and spiral movements are the foundation of the design.