Ivanka Trump’s New Downtown Home

Jewelry designer Ivanka Trump has moved her Madison Avenue jewelry store from its swanky Upper East Side location to Mercer Street in SoHo. It’s not just a geographical change; the jewelry reflects a younger, hipper tone as well. The designer unveiled her new Downtown Collection, which ranges from a stacked pearl ring ($650) to a diamond-encrusted ebony cuff ($3,600), at the store, along with a series of one-of-a-kind couture pieces, a bridal salon, and a bar and reading lounge that serves Champagne.

For clients seeking bigger rocks and privacy for their purchase, Trump has created a private shopping room, and the store also carries the brand’s new line of timepieces and leather accessories, including evening bags, iPad covers, handbags, weekend totes, and wallets. (888.756.9912, www.ivankatrumpcollection.com)

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