Todd Reed, Inc., built on Todd’s extraordinary design vision and the natural wonder of raw diamonds, has added another exciting team member. Anjanette Dienne Sinesio, former President and Creative Director of Diamond in the Rough, has joined the Todd Reed team as General Manager of Reed’s flagship retail boutique on Abbot Kinney in Venice, California.
Ms. Sinesio brings to the position a passion for raw diamonds, which she developed during her years as President and Creative Director of Diamond in the Rough, a rough diamond brand best known for its affiliation with Bergdorf Goodman. She brings a wealth of knowledge in Marketing, Sales, Management, and Business Development to Todd Reed, Inc. along with her shared enthusiasm for – and understanding of – raw diamonds.
“When I first introduced raw diamonds to jewelry, they were unknown to the fine jewelry buyer,” says Todd. “To recruit a highly qualified business person who also has significant experience in raw diamonds is a tremendous opportunity for us. It’s always so rewarding to me to cultivate a love for raw diamonds with someone, whether that person is a customer, an employee, or a fellow artist. With Anjanette, she brings an already-honed love for and experience with raw diamonds to the team. I’m looking forward to working with her.”
Reed’s retail boutique on Abbott Kinney opened to the public on September 27, 2014, and has already earned an enthusiastic clientele. According to Todd, “We created an environment that reflected our artisan roots but with a nod to this incredible Venice lifestyle that combines fashion and design with authentic beach living.” The 6,000 square foot space includes a retail environment, production facility, and jewelry design studio on the first floor. On the second floor is a dedicated bridal salon and an outdoor atrium with seating, and the top floor has been designed as living quarters for an artist in residence. According to Amy Ash, General Manager of Todd Reed, Inc., “We’ve only been on Abbot Kinney for a short time, and the store is already thriving. Anjanette is just the right person to help us take the store to the next level.”