May 16, 2014 (New York, NY) – Fine jewelry designer Rina Limor, in partnership with the ARTYSO creative agency, has launched its new luxury website at www.RinaLimor.com. The site unveils a new tagline, new product and the new fresh positioning of the brand: Rina Limor Fine Jewelry “Everyday Extraordinary.”
After 40 years in business, Rina Limor continues to push the envelope and evolve the business of offering jewelry that women want to wear, every day and every way. RinaLimor.com aims to become one of the first web infrastructures that tightly integrates an elegant user experience with multi-channel marketing methodologies. “Ability to run branded marketing campaigns and promotions across Mobile, Facebook, media Banners and emails from single Content Management tool is a pioneering approach in the jewelry industry, and we are grateful that our long term client, Rina Limor, supported such lofty vision,” said Andrew Max Link the CEO of ARTYSO.
The website was built with the latest Responsive technologies that intelligently adapt to the user’s device, making navigation easy and uniform for modern multi-screen shoppers across PC, Mobile and Tablet devices. Designer Rina Limor says: “In our fourth decade of business, we continue to respond to the needs of our retailers as well as our end consumers. Having a new fresh website that is easy to navigate is one of those solutions. We are so proud of it!”
The new website features four sections: Collections, About, Press and the Store Locator. The jewelry collections are presented in edited, crisp format. Rina Limor’s new collections are reflected: Sunrise (sterling silver with rose gold overlay and affordable colored gemstones), and Twilight (black and white diamond luxurious jewelry). Rina Limor’s core jewelry collections — The Anniversary Bands, Signature, and Haute Couture — are also represented. The About section unveils a behind-the-scenes look at the longevity of the brand and the woman behind it. The Press arena notes some of the success that Rina Limor has enjoyed recently. For shoppers and retail partners, the Store Locator is key. With an abundance of jewelry stores, the Rina Limor brand heavily supports them by offering a listing on the site to make client shopping easier.
About Rina Limor: Rina Limor has been a creator of beautiful, innovative jewelry for almost 40 years, since she started a career in the jewelry industry in New York, and began traveling the world in search of inspiration. Her collections, either in precious colored gemstones or top quality diamonds, are worldly, sophisticated and feminine. Each design by Rina Limor combines one-of-a-kind gems of various colors, shapes and sizes, creating non-traditional beauty that is as unique as the woman for whom it is designed. Her use of rare and captivating gemstones coupled with a keen sense of style produces year after year stunning jewelry collections that turn women into collectors. www.RinaLimor.com
About ARTYSO: ARTYSO is the full service online agency and leading industry innovator specializing in website design, development, digital advertising & marketing for the jewelry and diamond companies. Its websites for diamond and jewelry brands, eCommerce projects and B2B portals already won more than 30 international awards for the roster of prestigious clients. www.ARTYSO.com