Graff

Graff, known as the purveyor of some of the planet’s rarest diamonds, opened a new store on Place de Vendôme in Paris this past June. To mark the occasion, the brand named a recently discovered 105.07-carat D flawless pear-shaped diamond in honor of its new boutique. Located next to the newly renovated and reopened hotel […]

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Graff

The Graff jewelry store on Place de Vendôme in Paris

The Graff jewelry store on Place de Vendôme in Paris

The Graff jewelry store on Place de Vendôme in Paris

The Graff jewelry store on Place de Vendôme in Paris

Graff, known as the purveyor of some of the planet’s rarest diamonds, opened a new store on Place de Vendôme in Paris this past June. To mark the occasion, the brand named a recently discovered 105.07-carat D flawless pear-shaped diamond in honor of its new boutique. Located next to the newly renovated and reopened hotel Ritz Paris, the elegant Graff boutique was designed by architect Peter Marino. The new location joins Graff’s 55 stores worldwide and features a light, airy mood with French limestone and gray-pattern floors, as well as floor-to-ceiling arched mirrors that capture the outside light. The store presents a wide array of diamonds, rubies, sapphires, and emeralds, along with a full range of men’s and women’s timepieces. (graffdiamonds.com)