If there are two design elements synonymous with Brunello Cucinelli, they are muted, earthy colorways and plush cashmere knits. In a move sure to please the designer’s devoted clientele, he’s combined them in a dreamy new capsule collection that couldn’t be more right for winter.
Partially inspired by Cucinelli’s love for the ageless traditions of literature and philosophy, the capsule—dubbed Never Ending Stories—aims to create wardrobe elements just as enduring. And considering the year we’ve all had, it also seems like a smart business move to offer something cozy, easy and comfortable.
Each piece is designed like an heirloom meant to be passed down. Brunello Cucinelli
While these pieces tell the story of Cucinelli’s philosophical beliefs, they also say a great deal about the history of the designer’s eponymous brand. Cashmere sweaters aren’t just an integral part of its identity, they actually started the business when Cucinelli launched in 1978. Back then, he took the novel approach of applying bright colors to cashmere sweaters–—this was before he adopted his palette of ivory, taupe and heather—which proved so successful Cucinelli was able to start his brand in earnest.
His cashmere knits have become a signature and enjoy a loyal following. But even the most beautifully made versions of the plush essential get worn down eventually. Cucinelli famously hates waste and established a repair shop for these well-loved pieces that’s been in operation since the ’80s. It looks like the newest additions to Cucinelli’s lineup are just as covetable as anything he’s turned out yet, and we can’t wait to get our hands on them.
