In an era where merely creating an Instagram page can qualify something as a “brand,” it’s become increasingly difficult to filter out the digital clutter and determine what new brands are truly worthy of your attention (and spending power), and which can be left passed over.
Considering the task at hand, we thought we’d do what we can to steer you on the right track. So, we’ve assembled this small trinity of labels that range from brand spanking-new to just picking up steam.
We’ll go into more detail below, but that includes PML, the dressed-down successor to esteemed Neapolitan bespoke pant maker Pommella; Chester Mox, a California-based leather maker whose customization program demands to be experienced; and CQP, which is unabashedly Swedish and militantly minimalist (surely, the two qualities go hand-in-hand).
So please, enjoy these fresh-out-of-the-oven menswear marvels, but keep in mind: great style never has an expiration date.